The National Brand Audit indicates that 59 percent of both local and international investors say that the transport infrastructure is the worst performing indicator/FILE
The National Brand Audit indicates that 59 percent of both local and international investors say that the transport infrastructure is the worst performing indicator, as 48 percent of investors said that property rights in the country were not favourable to investors.
The audit released by Brand Kenya indicates that investors ranked Kenya as a politically stable country with 69 percent of them giving a thumbs up.
Other indicators that Kenya performed well include ease of doing business where 63 percent of investors are of the view that it’s easy to do business in Kenya; also investors are of the view that Kenya has conducive business regulations with 58 percent in agreement.
Technology infrastructure was also perceived as the best performing indicator with 63 percent of the investors expressing satisfaction.
Launching the report, Brand Kenya Chief Executive Officer Mary Kimonye said the positive reviews are an indicator that Kenya’s economy is vibrant and is ready for business.
“The general purpose of the survey was to establish the perceived image of the Kenyan brand by the general public and stakeholders,” she said.
According to the report investors rated Kenya being a country that has great economic prospects (94 percent) and being a competitive investment destination (91 percent).
“On the other hand 45 percent perceived the country to be one that was marred by poor leadership while another 53 percent stated that Kenya has poor resource management,” Kimonye said.
All aspects under the regulatory environment were fairly rated with about 49 percent of the view that it was fairly easy to acquire the relevant permits for conducting business in Kenya.
The survey targeted the primary population which included Kenyans over the age of 18 years within and out of the country.
The survey also targeted secondary population which included both local and international investors with an overall sample size of 1, 320 and a response rate of 99.3 percent was achieved.