NAIROBI, Kenya, Jul 23 – Terragon Group has announced the appointment of Shanna Mahihu-Nyambok as the new Director, East Africa Region.
She will lead the company’s East African operations,with responsibility for business operations in Kenya, Uganda, Tanzania, and Rwanda.
Mahihu-Nyambok, who is a postgraduate holder in Strategic Business Management from Wits Business School in Johannesburg,South Africa, currently sits on the Advertising Standards Committee (ASC)Board in Kenya.
She is a seasoned marketing and commercial management professional with over 18 years of progressive experience.
“Her appointment will accelerate the Organisation’s objective to help Brandsin EastAfrica adopt the use of enriched Data and Insights for personalised customer engagement, on mobile,” Management said in a statement.
Terragon is A data aggregation and enrichment,consumer insights and engagement platform that helps brands gain a deeper understanding of African consumers to deliver better experiences that Drive meaningful relationships.
Terragon Group is headquartered in Lagos,Nigeria,with a presence in Kenya, South Africa, Ghana, UK, and an R&D Centre in India.